Access the Most Lucrative Consumer Market in History
Generation Bold Radio
Host Adriane Berg taps into both the hidden and overt needs and desires of leading-edge baby boomers – the most educated and affluent demographic in history.
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78 million baby boomers
84% of all leisure travel expenditures
114 billion spent annually on cosmetics and anti-aging products
Grandparents are spending on themselves and on their grandchildren, to the tune of 27.5 billion dollars per year...It is literally the Bank of Grandma!
The mature market is so lucrative that Bank Rate Monitor purchased www.caregiver.com for $54 million in 2014.
About our Host:
Adriane Berg is a recognized leader in Boomer and Mature marketing, and is considered the “The Fountain of Truth" for her generation. Issues of aging parents, ailing spouses, renewed life purpose, voluntourism, world travel, lifelong education, retirement, finances, late-life relationships, age-tech, pets and healthcare just scratch the surface of her compelling content. She is a New York Time Age Beat Fellow and a prolific writer on the boomer generation. She is a guest lecturer at USC Davis School of Gerontology on “Marketing to the Silver Markets.” Adriane was also the USAToday Retirement Spokesperson.
Bonus: Adriane Berg is founder of the renowned business development company Generation Bold, considered one of the top 10 marketing companies to the mature demographic. Adriane will voice ads that sell. She is a master at getting direct response from radio advertising. Do not miss the opportunity to sponsor a show where the host wants the audience to benefit from your products and services and delivers your message with sincerity.
For More Information Contact:
Michael Blakely | Director of New Business Development | BizTalkRadio | LifestyleTalkRadio